Public Relations practice

This year a lot of the people that I talked to were interested in what we are doing in social media. There is plenty in the works. I can send any of you an overview of the kinds of things we are doing for a number of different kinds of clients. That is, if you are interested. Write estevens@stevensbaron.com

Our Public Relations practice appears to be getting exceptional results for clients producing 10 or more times the amount of investment dollars and up to 50 times in terms of sales attributed to PR. I am proud that we continue to win awards for our work for Eriez, but even more happy that their business is still good during these challenging economic times.

Have you given any thought to your Crisis Communications Plan? Is it time for an update? Or maybe it´s time for your first Crisis Plan. We were recently engaged to handle the peanut butter salmonella outbreak for one of our clients, and we have been on the front lines when it comes to crises. Perhaps, we can help you?

Advertising, green marketing, new sales literature concepts, brand centers and print centers are also occupying our time at Stevens Baron. We would welcome the chance to visit you to discuss your situation. We can help your business bounce back more quickly as our economy turns around. We are already seeing things turn in an upward direction over hear.

I was sorry to hear that Dave McHenry passed away this past weekend. He was the advertising manager when we first started working for Eriez. God bless you Dave.

We´ll be trying to do a new blog for you every week as our minimum. Let me know what you want to read about.

Thanks for your time,

Ed Stevens, APR, CBC
President
Stevens Baron
216.621.6800 ext.18
Cell: 216.409.1973

Our International Network – The Public Relations Global Network is going digital with video!

PGRN finally completed their video production from our Brazil meeting. Our videographer did a great job and actually got 3 videos out of the project.

So, there is now a PRGN YouTube Channel!

The videos include:

a. Meet PRGN – this includes introductions from all the members who attended the Brazil meeting – quite fun to see everyone, check it out.

b. PRGN and Social Media – an interview with David Landis and Marcelo Coutinho about social media and the future of Public Relations

c. PRGN – An Introduction – this is an edited version with a little bit of the first video and a little bit of the second (with an introduction by David Landis).

Here´s the link you should go to:
http://www.youtube.com/ThePRGNChannel
Thanks for your time,

Ed Stevens, APR, CBC
President
Stevens Baron
216.621.6800 ext.18
Cell: 216.409.1973

I want to thank Joe Ledlie, my friend and head of our PRGN affiliate in Atlanta for these gems:

Twitter Fritter: A man in Britain by the name of Coleman was jogging to work and tweeting on his BlackBerry when he ran headlong into a tree. This suggests that the past tense of “tweeting” might be “twit.”

The Myopic Manager: A manager at a health systems clinic in Madison, Wisconsin, received corporate instructions to “immediately” lay off 50 employees. The 30-year veteran felt it was fine to pull one RN out of an operating room and fire her, leaving the physician without a surgically trained staff. (The patient survived. No word on the manager.)

A Dy-no-mite Soulution: Researchers in Missouri discovered certain Midwestern grasses can break down TNT into mere carbon dioxide and water. Their next step is to test it outdoors. If that works, it could lead to the restoration of over 530 hazardous sites, 20 of them listed by the U.S. government as among the country´s most toxic wastelands.

Beach Reading: Some of us are old enough to remember the cautionary tale sung by The Beach Boys about the poison we put in the ocean threatening life on land. That was in 1971. Thirty-five years later, water pollution led to over 25,000 beach closures in a single year in the U.S., the most in nearly two decades.

No Sesame Street for you, baby: Families who watch television regularly speak an average of 770 fewer words to each other compared to members of the general population. Infants tend to zone out in front of the television also. The American Academy of Pediatrics discourages television viewing before the age of two. (We discourage it to the same age limit as found on actuarial tables, which is 122.)

Thanks for your time,

Ed Stevens, APR, CBC
President
Stevens Baron
216.621.6800 ext.18
Cell: 216.409.1973